A better market access for producers in the South

The Trade for Development Centre aims to empower MSME (Micro, Small & Medium Enterprises ) and producer organisations engaged in fair and sustainable trade and offers them all the tools they need to develop economically. After several years of financing producer organisations, we experienced that they often had a lot of potential, but lacked marketing and business knowledge. What they knew about competitors, sales techniques, cost calculation, net profit mar-gins, etc. was very limited. In other words, the potential remained unused.

At TDC, we believe these skills can be acquired. This is why we created a unique, participative and custom-made coaching track that reinforces the capacities of MSME in terms of mana-gement (financial, organisational, governance) and marketing (positioning, access to markets, communication, sales). We also provide financial support which enables MSME to respond to priorities that are defined during the coaching. Our aim is to give small producers the opportunity to take mat-ters into their own hands: to come up with solutions, create strategies, undertake and innovate. So they can better access the market. We believe this is the only way MSME can grow in a durable way.


What does the coaching track look like?

Coaching is delivered on-site, at the premises of the organisation, by specialists in marke-ting, financial and business management. TDC’s support strives to be unbiased and neutral. MSME’s best benefit is the starting point of the reflection. The support does not target specific markets, it focuses on preparing the organisation to face the markets they target.

A preliminary training in data capturing aims at making a first business review. During this training, a first analysis of the organisation is made, looking at market aspects (SWOT ana-lysis, market analysis, etc.), financial aspects (cost calculation, reading accounts, etc.) and organisational aspects (HR, governance, etc.). The trainer leads the participants through a full business review, to help them understand how their business is evolving and come to new insights into its operations, financials and position in the market.

 

After the preliminary training, TDC provides a full coaching track to each selected MSME consisting of:

  • Coaching in financial and business management Customised and tailor-made for each individual MSME, covering all organisational and financial aspects such as business review, elaboration/improvement of the business plan, elaboration of budget forecasts, realisation of financial and organisational management monitoring tools, financing policy of the organisation, cash flow, stock, analysis/monitoring of risks, etc.
  • Coaching in marketing Customised and tailor-made for each individual MSME, covering all marketing phases such as internal & external marketing analysis, definition of a strategy, target and positioning, formulation of the marketing mix, facilitation of promotion & communication, facilitation of prospection of new customers, etc.
  • Financial support A grant is awarded by TDC to the MSME which allows them to fund activities defined during the coaching and in line with its strategy, such as the acquisition of management tools, product development, trainings, design and realisation of promotion and communication tools, participation to trade fairs, etc.

 

Who will benefit?

Between 2018 and 2022, TDC will offer support in Africa to both:

  • MSME and producer organisations engaged in sustainable trade
  • Business Support Organisations: TDC aims to strengthen the local support initiatives of which MSME can benefit in management, positioning and durability of their service.

 

Who are we?

The Trade for Development Centre (TDC) is a programme implemented by Enabel, the Belgian development agency.
Next to supporting MSME and producer organisations, we inform and raise awareness with Belgian consumers, businesses, people, governments and organisations.