Fair trade in South Africa

Since the end of apartheid and the coming to power of the ANC (African National Congress) in 1994, South Africa appears to be the great power of the continent, despite the many difficulties the country is facing: very strong ethnic divisions, urban violence, acute social crises, strong spread of AIDS / HIV, etc.

South Africa is also one of the richest countries of the world in terms of biodiversity; it is a rainbow nation where various populations and ethnic groups live together and it is also the first power of a continent with a future.

With its rich potential, this multicultural country is very sensitive to innovation, has a clear desire (particularly among black people) to appropriate concepts and techniques of a more equal modern economy, increasingly pays attention to environmental issues and is aware of the threats to the unique heritage of the country. These factors explain the variety and richness of initiatives in South Africa’s fair trade.