In Côte d'Ivoire, a lot of cocoa cooperatives aim to sell as much of their members’ cocoa as possible at the best conditions possible. But doing so is far from evident. Enthusiasm is never lacking, but business skills are. That is why TDC offers marketing coaching since several years. Eight Côte d’Ivoire cocoa cooperatives currently receive support of TDC coaches. We were given a glimpse of what they do.