Ecological awareness

Since the Rio Earth Summit in 1992, consumers have become increasingly sensitive to ecological issues and the living conditions of the poorest populations. In response to this gradual growth of awareness, as an extension to fair trade initiatives, the term “sustainable trade” began to appear a few years ago.

The principles of sustainable trade are all the more essential when developing countries are the first victims of global warming and damage to the environment, which result in drought and floods to the detriment of the small farmers making up the bulk of the population in these countries.