New article: coaching producers' groups in business management

Since several years the Trade for Development Centre has been coaching cooperatives active in fair or sustainable trade to better market their products. Very often it was confronted with the producers’ poor knowledge of how to manage their organisation. Producer groups did not have the tools to carry out a financial or organisational analysis of their structure, despite the fact that this analysis is essential to develop a realistic marketing strategy.

This led to a new series of modules, more specifically coaching in business management (financial, organisational, governance, etc.). This report outlines our initial experience with the new module in Uganda, Rwanda and Benin.