Part of TDC’s mission is to provide marketing support to producers. TDC coaches producers to obtain sustainable revenues from their production and improve their market access (be it locally, regionally or internationally). This is done through strengthening the organisational capacities in marketing, communication & sales.
What type of support? The marketing support is fully customised and tailored to the level and the needs of the benefiting organisation. It consists of 2 phases:
A first training session - facilitating the submission of the application for the main marketing coaching - supports producer organisations to capture and analyse marketing data & figures of their organisation and compare those to the competitors’. This will lead producers towards new insights on how to position themselves and their product on the market.
The main marketing coaching programmeconsists in understanding strategic marketing, promotion and sales management. It will train the producer organisation to formulate a strategy, a marketing plan and a budget. This will enable it to improve its product; set the right price for it; find potential customers and learn to communicate to them about his product. After completing the coaching, the producer organisation should be armed better to face the market and to sell more product for a better price. The coaching is participatory, meaning the benefiting producer organisation is the driver behind the programme and the owner of its content and strategic choices. It is given by a consultant specialised in strategic marketing who is sent to the organisation’s premises.
TDC aims to improve access to the market (be it local, regional or international markets) for organisations engaged in Fair or Sustainable Trade. Through its marketing support, TDC wants to strengthen the organisational capacities in strategic marketing, communication & sales.
To this end, TDC launched a new call for applications for its marketing coaching program. The deadline for submitting the full application is October 14th 2016.
The current call is limited to small producers’ organisations or collector organisations (= producer cooperatives or producer associations) or micro, small and medium enterprises, being owned in majority by one or more small producers’ organisations:
trading one of the following products: fruits, vegetables or legume plants, medicinal and/or aromatic plants, nuts, rice, coffee or cocoa;
trading products under so called “Fair and sustainable trade” conditions;
located in one of the following countries: Algeria, Benin, Burkina Faso, Burundi, DR Congo, Guinea, Ivory Coast (cocoa producers only), Mali, Morocco, Mo¬zambique, Niger, Palestinian Territory, Rwanda, Senegal, South Africa, Tanzania, Uganda or Vietnam;
and having a legal status since at least 2 years.
If the organisation/enterprise currently has a partnership with a Belgian organisation involved in development cooperation (NGO, universities, trade unions,...), the support cannot be requested for activities similar to those being financed through that Belgian organisation. If the organisation already benefits from TDC’s marketing support program launched in 2014 and 2015, it is not eligible.