Key findings of the UEBT Biodiversity Barometer


For the first time in Union for Ethical BioTrade’s Biodiversity Barometer, research on biodiversity awareness was conducted in seven countries. Seven thousand respondents across France, Germany, UK, USA, Brazil, South Korea and Japan, shared what they knew about biodiversity and related notions. And the results are impressive - the Barometer shows that people are aware of biodiversity across the globe.

70 % of people surveyed have heard of biodiversity.