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“Fair Trading ?” selected for the Rome Independent Film Festival (RIFF, Italy) and the Festival Internacional Cineposible (Spain)

Fair Trading fil!m.JPGThe animated short film “Fair Trading ?”, directed by Joeri Christiaen (Belgium) has been selected for the Rome Independent Film Festival (RIFF, Italy) and the Festival Internacional Cineposible (Almendralejo, Spain). The film will be screened at both events, taking place in April 2010.

"Fair Trading ?" is a one-minute 3D animated film that follows the journey of a coffee bean, from cropping to delivery, by a small producer.

The film deals with the serious subject of Fair Trade through a different, comedy angle.

Produced within just a month and for a very low budget in September 2009, the short was the winner of the film competition organized by BeFair and the Trade for Development Center, during Fair Trade week.

The newly created Facebook page is quickly growing a fan-base and spreading a thought-worthy subject : 
http://www.facebook.com/pages/edit/?id=318171763089#!/pages/Fair-Trading-/318171763089 -

Watch the film and become a fan !


Fair Trade comes to India

Shop for Change in India_photo.JPG2,400 farmers from Maha-Gujarat (in India) sign up for fair trade certification; first fair trade labels to roll out soon.

An Indian NGO launched a fair trade initiative called ‘Shop for Change Fair Trade’, which works towards boosting the concept of fair trade in India. Shop for Change Fair Trade is part of a larger fair trade movement that has seen immense success in America and Europe. Shop for Change Fair Trade has drawn up stringent guidelines for certification for farmer organisations and buyers after which the retailers can carry the Shop for Change Fair Trade label.

The Trade for Development Centre of BTC (the Belgian development cooperation agency) financed the launch of this project (in February 2007) for two and a half years. The total project subsidy of BTC amounted to EUR 25,820. The project develops criteria for fair trade that are adapted to the Indian context. The control and certification systems must improve the quality of the fair trade products and strengthen consumer confidence. The project also promotes the establishment of a distribution and sales network for fair trade products (in Mumbai and Hyderabad in the first place). The Shop for Change project aims at showing the potential of local fair trade as a way to fight poverty and it wants to be a source of inspiration for similar initiatives in other developing countries.

Photo: © 2009 Shop for Change, Dinesh Madhavan. All Rights Reserved
[ More info: http://shopforchange.in ]

 

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